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Listen "Book Creation and Launching Case Study, with Ying Han Cheng"
Episode Synopsis
Welcome back to our Case Study Series. In this episode, I am talking with Ying Han Cheng. She talks about her Book Launch Process. This is a follow-up on her Case Study we did a few months ago before she's written a book. We wanted to see how the book did! It is a bestseller, by the way... ;)
Episode highlights
Book launch process
Book creation process
Hero’s journey
Emotional journey
Polarizing your audience to create dedicated fans
Scared to commit to Deadline, relationship
Focus
Fears will come up and that is ok
Shift in her Relationship with her fears
More aware of them
Take them less seriously
More comfortable being big in the world and shining her light
They no long cause writer's block in her
Those fears
Fear no one will read it, no one will buy it
Fear only my friends will buy it but it won’t take off
So much work to do for the launch, what if I can’t keep up with the work?
When people volunteer to help instead of me being happy I am afraid that I will fail them not finish the book
I aim small instead of big, which becomes a self-fulfilling prophecy
Fear of being big and shining my light
I am afraid to revealing my true self and my inner life – fear people won’t like the real me, make fun of me, will judge me as weird
Perfectionism
Too perfect inhibits creating
My deadline is stronger than my perfectionism
Your spiritual growth by actually releasing is as important as the product you create
Like birthing a baby - a book has its own life
Regrets case aging
My identity as myself vs best-selling author vs old identity
From the social chameleon to one voice and identity between my social and work circles
Emptiness after launch
Felt lost and behind her new identity’s potential for new creation
Then more ideas and creativity
How the Intuition tools helped her during the process
WWIT
TLC
When we have fast momentum and overwhelm TLC vs putting on the brake
2-chairs with audience avatars
Tools used from the book
WWIT
TLC
2-chairs with audience avatars
Bio
Bestselling author YOLO life and biz style with freedom, fun, and inspired connection
Lifestyle innovation coach
Links
Her previous case study before she published her book
Her book YOLO life and biz style with freedom, fun and inspired connection
Her gift
Episode highlights
Book launch process
Book creation process
Hero’s journey
Emotional journey
Polarizing your audience to create dedicated fans
Scared to commit to Deadline, relationship
Focus
Fears will come up and that is ok
Shift in her Relationship with her fears
More aware of them
Take them less seriously
More comfortable being big in the world and shining her light
They no long cause writer's block in her
Those fears
Fear no one will read it, no one will buy it
Fear only my friends will buy it but it won’t take off
So much work to do for the launch, what if I can’t keep up with the work?
When people volunteer to help instead of me being happy I am afraid that I will fail them not finish the book
I aim small instead of big, which becomes a self-fulfilling prophecy
Fear of being big and shining my light
I am afraid to revealing my true self and my inner life – fear people won’t like the real me, make fun of me, will judge me as weird
Perfectionism
Too perfect inhibits creating
My deadline is stronger than my perfectionism
Your spiritual growth by actually releasing is as important as the product you create
Like birthing a baby - a book has its own life
Regrets case aging
My identity as myself vs best-selling author vs old identity
From the social chameleon to one voice and identity between my social and work circles
Emptiness after launch
Felt lost and behind her new identity’s potential for new creation
Then more ideas and creativity
How the Intuition tools helped her during the process
WWIT
TLC
When we have fast momentum and overwhelm TLC vs putting on the brake
2-chairs with audience avatars
Tools used from the book
WWIT
TLC
2-chairs with audience avatars
Bio
Bestselling author YOLO life and biz style with freedom, fun, and inspired connection
Lifestyle innovation coach
Links
Her previous case study before she published her book
Her book YOLO life and biz style with freedom, fun and inspired connection
Her gift
In God we trust