Why Do Customer Emotions Matter?

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
21/07/2018 23 min
Why Do Customer Emotions Matter?

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Episode Synopsis

Colin Shaw and Prof. Ryan Hamilton discuss how emotions drive customer behavior. So, what is an emotion? How are they evoked? How can you deliberately evoke a customer's emotions? How is an emotion different to a mood and what you should do about it?

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