How Apple Uses Psychology To Construct An Outstanding Experience

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
28/03/2020 34 min
How Apple Uses Psychology To Construct An Outstanding Experience

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Episode Synopsis

What You Should Learn from Apple's Outstanding Experience   I am a huge fan of Apple products. If there were already a waiting list for the next iPhone, I would be on it. For me, buying Apple products is emotional, intuitive,  and automatic—all the things a brands needs to foster customer-driven growth.   Apple is excellent at incorporating principles of behavioral economics and psychology that are hugely influential on customer behavior in all the right ways. This episode of The Intuitive Customer explores how Apple does it and what you should do, too.

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