Are You Making The Most Of Scarcity As A Marketing Strategy?

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
14/07/2018 30 min
Are You Making The Most Of Scarcity As A Marketing Strategy?

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Episode Synopsis

We discuss the key principle of scarcity with guest Professor Kelly Goldsmith, Ph.D., Professor of Marketing at Vanderbuilt University. Kelly is a behavioral scientist who examines consumers' responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects.

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