The Rubicon Model and How To Use It To Your Advantage

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
21/04/2018 21 min
The Rubicon Model and How To Use It To Your Advantage

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Episode Synopsis

Once customers move from planning to implementation, they pass across a metaphorical Rubicon. People justify their thinking and it is then difficult to change their decisions. How do you recognize this and what can you do?

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