Conversion rate, click-through-rate, open rate… lions and tigers and bears, oh my! What’s the deal with all these digital marketing stats? What’s considered good or bad, and what’s the right benchmark for you and your business? In this episode, we’re talking about the metrics you need to know and how to analyze the data so that you can optimize your digital sales funnel for the best possible results. In plain English, that means know what’s working and what’s not, so you can sell more products and change more lives with your content.Highlights:What is a conversion and why should you careEmail open rates: 30% is average; aim for 50%Email marketing sign-up and sales conversionsLead magnet conversions: I say 50% minimumTripwire conversion rates: too many variables for a standardSuccessful tripwires depend on relevancy and priceBump offer conversions: expect 50% conversion rateTwo-tiered offers and the psychology behind “this or that”Facebook ads click-through rate: aim for 1% to 3%Facebook ads return on ad spend (ROAS): aim for minimum 1.5Let your data, not your emotions, inform your decisionsResources mentioned in this episode:Workshop: The Truth About WebinarsThe Inspired Business Guide BundleEpisode 15: Does a Digital Sales Funnel Really Work on Autopilot?Is your dream doable? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

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