In this episode, I sat down with Juan Martinez, the President and Executive Director of DKSC, to get real about what it actually costs to run a competitive youth soccer club.We talked about his journey into coaching, the early days of DKSC, and then dove into the numbers—things like coaching salaries, field rentals, admin fees, and how fast it all adds up. Juan shared how his club tries to stay sustainable while keeping things affordable for families, and we even touched on the pay-to-play debate and whether parents really want an alternative. If you’ve ever wondered why soccer is so expensive or what club directors are actually dealing with behind the scenes, this is the episode to hear.

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