Despite an oversaturated landscape of brand partnerships, celebrity endorsements remain a hot topic for both consumers and business professionals. Why? Because when those partnerships are done right, they can deliver some pretty buzz-worthy results.  In this week’s podcast, our Hartman Retainer Services team breaks down everything you need to know about successful brand partnerships in the age of influencers and social media:  How younger consumers have changed the conversation around branding and personal/social identityWhy knowing your audience (and the celebrity’s audience) is the first step to a successful partnership Common challenges companies face when engaging in celebrity partnerships — and how to avoid them  Explore the benefits of HRS Want on-demand access to these kinds of insights? Let’s tailor an HRS consulting package to your unique priorities and budget. Reach out to Shelley Balanko to learn more: [email protected] If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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