In this episode, our lead researchers discuss key topics from our latest study on Gen Z and Gen Alpha: Gen Alpha (ages 0-12):How parents are shaping food habits and personal valuesExposure to diverse tastes and textures Proactive approaches to social media and technologyGen Z (ages 13-26):Digital connection and food “hacking” cultureHow food and lifestyle choices are intrinsically linked to over-arching values Where there’s opportunity for brands to connectListen nowThe Taste of Tomorrow report is now available for purchase, providing deep insights and actionable implications for companies seeking to foster long-term relevancy as these two generations mature.Get the study overviewIf you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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