What are kids of all ages eating today and what’s the influence of parents? In this podcast, we discuss highlights of eating habits, attitudes, and values of kids aged zero to 17 as measured in our Eating Occasions Compass database, which records the who, what, where, when, why, and how of consumer eating habits. We discuss the demographics and eating habits of households with children aged zero to 12 (as reported to us by parents in the household), and then the self-reported eating habits of teens up to age 17. We discuss differences between kids and their parents in terms of eating occasions and also differences that exist between the age groups in terms of where foods and beverages are consumed and from which outlets they are sourced. Learn how kids today are adopting modern understandings and values of health and wellness and sustainability as well as appreciating the importance of fresh, less processed, and responsibly sourced food.  We close with observations on how brands and products can align with parents' values around health and wellness, sustainable sourcing, packaging, and the need for convenience but also what factors are less likely to make parents feel like they're having to compromise when feeding their children. Interested in similar topics? Our newest study launching, Modern Approaches to Eating 2022, explores in depth the spectrum of eating approaches (e.g., plant-based eating) that consumers pursue today, along with the attitudes, needs, and goals that motivate them and the considerations and challenges they encounter along the way.  Download a copy of the Modern Approaches to Eating 2022 study overview and order form here.If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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