Consumers use the range of modalities available to them to not only manage specific conditions but optimize their health and wellness overall. The Hartman Group’s Health & Wellness: Reimagining Well-being Amid COVID-19 report finds that more consumers now seek out alternative care and herbal remedies — including a rise in the use of cannabis compounds. Our report also uncovered that among the 34% of consumers who have used products with CBD or THC in the past year, virtually all do so for health-related reasons. The most commonly sought benefits are relaxation and relief of pain, highlighting the role cannabis plays in both mental and physical health and wellness support. If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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