Ever wonder how to reconcile what consumers say and think with how they're actually behaving?The answer lies in understanding how they interact with culture. Listen to our latest podcast to learn how semiotics can:Fuel culture-led strategiesUnlock blue ocean innovationHelp you create passionate and bold messaging that inspires consumersDive even deeper into the application of semiotics in our latest white paper, Signs, Codes & Trends: How semiotics can align your brand with culture.Download the white paperIf you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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