Rita McGrath: What Case Studies Get Wrong

The Innovation Show
14/10/2022 9 min Temporada 20 Episodio 394
Rita McGrath: What Case Studies Get Wrong

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Episode Synopsis

Our guest on today's Innovation Byte is the brilliant author, speaker, consultant, founder of Valize and Professor with Columbia Business School Rita McGrath welcome to the show. 00:00:00 Intro 00:00:14 The Survivorship Bias of Innovation 00:01:08 Blockbuster v Netflix 00:02:53 Kodak Story 00:04:29 Nokia Story 00:07:13 Captive to Customers

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