ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Safety vs. Scale: Why Smart Entrepreneurs Create Complex Strategies That Block Their Success"
Episode Synopsis
That brilliant business strategy you're so proud of? It might actually be a sophisticated protection mechanism keeping you safe—and small.
When you hit that revenue ceiling three quarters in a row or avoid the visibility that would catapult you forward, you're not failing at business strategy—your nervous system is masterfully succeeding at protection strategy.
The most dangerous part?
These protection strategies feel completely logical. They disguise themselves as "smart business moves" while quietly ensuring you never outgrow your comfort zone.
Your body will always prioritize perceived safety over expansion—which is why your business unconsciously bends toward the shape of your past survival patterns, despite your conscious desires.
That "next year" or "after I make more money" decision about joining Powerhouse?
Pure nervous system protection.
Because your body knows that in my presence, those old patterns can't survive. Being seen this deeply and held to the standard of your vision (not your current safety) feels threatening to your ego.
That's why Powerhouse is a year-long container—because implementing real business strategy AND retraining your nervous system around new levels of safety takes time, support, and skilled co-regulation.
⚠️ APRIL BONUSES FOR POWERHOUSE EXPIRE IN 48 HOURS ⚠️
Apply before the window closes: https://www.intuitiveedgecoaching.com/powerhouse
Your next level isn't waiting for a better strategy—it's waiting for you to choose business growth over nervous system protection.
When you hit that revenue ceiling three quarters in a row or avoid the visibility that would catapult you forward, you're not failing at business strategy—your nervous system is masterfully succeeding at protection strategy.
The most dangerous part?
These protection strategies feel completely logical. They disguise themselves as "smart business moves" while quietly ensuring you never outgrow your comfort zone.
Your body will always prioritize perceived safety over expansion—which is why your business unconsciously bends toward the shape of your past survival patterns, despite your conscious desires.
That "next year" or "after I make more money" decision about joining Powerhouse?
Pure nervous system protection.
Because your body knows that in my presence, those old patterns can't survive. Being seen this deeply and held to the standard of your vision (not your current safety) feels threatening to your ego.
That's why Powerhouse is a year-long container—because implementing real business strategy AND retraining your nervous system around new levels of safety takes time, support, and skilled co-regulation.
⚠️ APRIL BONUSES FOR POWERHOUSE EXPIRE IN 48 HOURS ⚠️
Apply before the window closes: https://www.intuitiveedgecoaching.com/powerhouse
Your next level isn't waiting for a better strategy—it's waiting for you to choose business growth over nervous system protection.
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