In this episode of The Inner Chief podcast, you'll hear from Daniel Penny, Co-Founder and MD of Mustard Creative Agency, on going beyond the brief, working with agencies, and understanding your influence. chiefmaker.com/238 REGISTER FOR OUR JULY MINI-MBA INTAKE: chiefmaker.com/minimba Daniel co-founded Mustard Creative Agency in 2001 with his business partner. The agency has worked with well-known brands like Target, Hertz, Hisense, Coles and The Good Guys. Daniel is also the founder of LearnSpring, an online learning digital platform. In this episode we talk about: Starting a marketing and creative agency from scratch and how word-of-mouth recommendations have fuelled the business since launching; Why responding to a brief beyond what is requested is the best outcome for a client; Leading an organisation of humans and understanding your influence; and His core principles in driving employee and client engagement. Connecting with Daniel Penny You can connect with Daniel via LinkedIn Books and resources Almanack of Naval Ravikant - by Eric Jorgenson Atomic Habits - by James Clear

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