SummaryIn this conversation, Matt Hill discusses the intricacies of hospitality marketing, emphasising the importance of authenticity, the evolution of influencer marketing, and the integration of traditional and digital strategies. He highlights the need for businesses to understand their unique voice and the significance of regular strategy reviews to stay competitive in the ever-evolving market. Matt also shares insights on emerging trends in the industry and the importance of investing in marketing strategies that resonate with customers.Key TakeawaysHospitality venues often seek help when issues arise, rather than proactively.Authenticity in marketing is crucial for effective engagement.Understanding your unique brand voice is essential for differentiation.Regularly reviewing marketing strategies is vital for success.Combining traditional and digital marketing can enhance overall effectiveness.Investing in a solid marketing strategy up front pays off in the long run.Engaging an external consultant can provide valuable insights and accountability.The hospitality industry is highly competitive, requiring constant adaptation.Successful brands own their identity and communicate it clearly.Emerging trends in hospitality focus on authenticity and unique customer experiences.Links to our guest:Matt Hill: LinkedInDigital + Marketing: WebsiteLinks for Open Pantry Co:Subscribe to the 🥪Sandwich Press Newsletter: LinkOpen Pantry Co. Website: LinkOpen Pantry Co. Instagram: LinkOpen Pantry Co. YouTube: LinkOpen Pantry Co. LinkedIn: Link

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