Is Media Mix Modeling the secret weapon for smarter marketing—or just another data headache? Vince Scopino, Senior Director of Analytics Products at Slingwave, unpacks the evolution of Media Mix Modeling (MMM) and its current state. He explores the growing role of open-source tools, the irreplaceable value of human expertise in data interpretation, and the challenges of accurately forecasting revenue through MMM. Tune in for actionable insights, best practices, and a candid discussion on the complexities of modern MMM.TIMESTAMPS00:00 - Introduction to Media Mix Modeling 02:57 - The Evolution of Media Mix Modeling 05:56 - Open Source Tools in Media Mix Modeling 09:06 - Challenges and Limitations of MMM 11:48 - The Role of Human Expertise in MMM 14:57 - Future Trends in Media Mix Modeling 18:09 - SlingWave's Unique Approach to MMM 20:59 - Best Practices for Practitioners 24:06 - Understanding the Complexity of MMM 27:05 - Conclusion and Final ThoughtsABOUT THE CHANNELJoin Slingwave Founder and CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.🎥 Prefer video? Watch every episode on YouTube HERE.CONTACT PAUL on LinkedIn🎙️ Smarter marketing starts here → slingwave.com

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