What are CMOs, growth teams, and brand leaders asking us every week?In this episode of The Incremental Marketer, I connect with Saad Abu-dagen, Sales & Business Development Lead at Slingwave, to answer the top 10 questions we hear from marketers. From AI-powered media mix modeling and agile attribution to experimentation and causal measurement, I break down what matters, what’s changing, and what actually works in today’s marketing landscape.If you're looking to make smarter, faster decisions with your data — this episode is your marketing playbook.QUESTIONS1. What is the biggest problem that needs solving in marketing departments?2. How do you recommend marketers set up and advanced analytics function?3. What types of businesses benefit most from this type of approach?4. What is the budget and data that you need for MMM?5. Once we have a model in place, how soon can we expectto see results? Is there a ‘training’ or ‘burn in’ period?6. What percentage of my marketing budget should I allocate to testing and experimentation?7. What level of spend is needed to maximize Slingwave’s tools in particular?8. Can I afford the tooling? How much should my organization budget for this type of thing?9. Are there other benefits of having a unified attribution model in your organization?10. What excites you about the future of the world in which Slingwave operates?🔥 ABOUT THE CHANNELJoin Slingwave Founder & CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.👉 Ways to connect & explore:🎥 Prefer video? Watch full episodes on YOUTUBE.🤝 Want to talk marketing analytics? REQUEST A DEMO.🔗 Stay in the loop and follow Slingwave on LINKEDIN.💬 CONTACT PAUL🎙️ Smarter marketing starts here →slingwave.com

Ver todos los episodios