In this captivating episode of The Inclusion Bites Podcast, our host Joanne Lockwood welcomes guest Sylvie di Giusto, an expert in personal branding and professional image. Together, they delve into the fascinating world of first impressions, biases, and the power of embracing our unique qualities.
Sylvie starts off by sharing her insights on biases in entrepreneurship, stressing the importance of understanding and positively influencing others' biases to shape perceptions and control conversations. She acknowledges the blending of personal and business online presence, urging us to be measured and conscious about the information we share.
A personal anecdote from Sylvie reveals how an insecurity about her accent turned out to be a superpower, capturing the attention of international audiences. She encourages listeners to reframe their perceived weaknesses and uncover the strengths within them.
The duo then explores the crucial art of making a strong first impression within seconds. Sylvie highlights the significance of genuinely caring for others, paying attention to body language, and conducting thorough preparation before engaging in conversations. She reminds us that caring is the number one word people across all industries want to see in a first impression.
Sylvie offers listeners a unique opportunity for a free perception audit, which helps uncover their primary and secondary perception DNA. She delves into different perception categories, such as the Cosmopolitan and the Caregiver, explaining how she incorporates elements from various categories to adapt her approach with coaching clients.
Throughout the episode, Sylvie shares personal tales, including being tokenized and embracing her transgender identity. She emphasizes the importance of recognizing talents as essential components of leadership skills while underscoring the value of soft skills that training programs cannot teach.
The episode concludes with Sylvie shedding light on ikigai, the Japanese concept of finding joy and meaning in what we do. She stresses the significance of self-awareness and discovering our unique selling points to thrive both personally and professionally.
To uncover more insights and gain a greater understanding of the power of first impressions, biases, and personal branding, tune in to this thought-provoking episode of The Inclusion Bites Podcast. It's your opportunity to harness your unique qualities and make every second count.

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