My guest this week is Jon Alexander, the author of "CITIZENS: Why the Key to Fixing Everything is All of Us," and the co-founder of the New Citizenship Project; a strategy and innovation consultancy with a mission to catalyze a shift to a more participatory, citizen-led society and driven by a belief that, given the right opportunity, people can and will shape the things that matter to them for the better.Here are seven minutes of soundbites.About JonJon began his career in advertising, working at agencies including BBDO and Fallon, making ads for some of the world's biggest brands. However, Jon became disillusioned with the industry and realized he was caught up in a story he didn't believe in: the consumer story.Through his book and his organization, Jon advocates for a new way of thinking, shifting the dominant story of the individual in society from consumer to citizen; reframing the moment in which we're living as a time of huge civic opportunity, emphasizing the world of possibility for countries, cities, organizations if they embrace the Citizen StoryJon’s book may be the most important book I’ve read in years and I am convinced the story shift he’s advocating and fighting for will be pivotal if we are to overcome the meta-crisis we are facing as humans and as a planet.  Social Links Jon’s Linkedin Jon’s TwitterNCP Twitter  What we discuss 00:00 Intro 0:34 The Meta Crisis 02:10 The Collapsing Consumer Story03:42 The steps we can all take04:58 How to do Marketing in a different way06:46 The 3 P's of the Citizen story 07:46 Looking at AI Hosted on Acast. See acast.com/privacy for more information.

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