How does one immigrant mom turn a daily dress into a city holiday? In this episode, Sunny Shen breaks down the simple, repeatable steps behind a 10-year movement: using micro-time as a parent to create, wearing culture in public to spark curiosity, building a values-aligned team, and staying so consistent that San Francisco recognized an official QiPao Day.If you’re building community, brand, or nonprofit around your heritage, this is your playbook.👤 Guest BioSunny Shen is a Chinese immigrant, artist, and cultural entrepreneur in San Francisco. With Manchurian roots and training in traditional ink painting, she fell in love with QiPao, started blogging after having two children, and steadily grew a community around Chinese elegance and etiquette.She founded QiVogue (QiFengTang) and launched the San Francisco International QiPao Culture Month in 2015; in 2017, the city proclaimed April 14 as Official QiPao Day—the world’s first city-recognized QiPao festival, now celebrating its 10th anniversary in 2025.🔑 Key Insights💡 QiPao carries 100 to 200 years of history with Manchurian roots and Western influence.💡 After having two children, Sunny began blogging daily QiPao styling and grew a following and community.💡 Wearing QiPao in public helped her claim identity in a new country and opened conversations across backgrounds.💡 Motherhood is a full-time job; use micro time to create, “find a slit in time and stick your needle in.”💡 Before launching a nonprofit or community, decide to be consistent and never give up.💡 Build brand and IP around the unique value you deliver; constant pivots weaken recognition.💡 Time invested compounds; the more you pour in, the more the community gathers around you.💡 Shared passion attracts collaborators; photographers, educators, designers, and tech professionals joined her team.⏱️ Timestamps00:00 – Introducing Sunny Shen02:25 – QiPao 101: History, Design, and Meaning09:57 – From Mommy Blogger to Movement Builder13:55 – Why First Impression is Important20:45 – Build a Community That Lasts: Identity, Consistency, Brand29:51 – From Passion to Team: Skills & Systems33:03 – A Daughter’s POV: Modeling & Etiquette37:43 – The One Principle That Fuels Sunny🤝 Connect With Our GuestSunny ShenFacebook: https://www.facebook.com/profile.php?id=100005299544987Sylvia LiFacebook: https://www.facebook.com/sylvia.cloud💛 Cause She SupportSpreading cultural awareness & teaching elegance, beauty, and etiquette through QiPao👋 Connect With MeGiang NguyenMultifamily InvestorCommercial Mortgage BrokerFounder – One River CapitalWebsite: https://onerivercapital.comInstagram: https://instagram.com/thatsalsainvestorLinkedIn: https://linkedin.com/thatsalsainvestorFacebook: https://facebook.com/thatsalsainvestorFREE Discovery Call: https://links.onerivercapital.com/lets-connectFREE Guide: https://links.onerivercapital.com/multifamily-syndication-guide⭐ Enjoyed this episode?💬 Send it to a friend🌟 Leave a review✅ Subscribe for more immigrant stories & wealth strategies.

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