Why do brilliant engineering and tech companies get stuck competing on price and specs? Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year, reveals why the secret to winning market share isn't a better product—it's first winning the hearts and minds of your own team by discovering and celebrating what makes you truly different.In this episode, you’ll discover:· The Two Fatal Mistakes: Why "commoditizing" your product and waiting for "perfection" are the fastest ways to kill innovation and employee morale.· The Third-Party Hack: How to use an outsider's perspective (a customer, supplier, or partner) to instantly identify the unique value you're too close to see.· The "Extra Step" Test: A simple question to ask your team that uncovers hidden differentiators you're already doing but not talking about.· Why Your Customer Experience IS Your Brand: How a terrible buying process can make a world-class product feel cheap and forgettable.· From Rock Musician to Entrepreneur of the Year: How his unconventional journey shaped his philosophy on creativity and leadership.· The Internal First Rule: Why you must share your brand story with employees before customers to build an unbreakable competitive advantage.For technical founders and engineers ready to transform their innovation into a story that resonates.Connect With Barry LaBov:Website: https://www.barrylabov.comLinkedIn: https://www.linkedin.com/in/barry-labov-6965241Chapters:00:00 Introduction to Brand Differentiation02:18 Understanding Brand Differentiation03:52 Common Mistakes in Brand Communication04:50 Discovering True Differentiation06:20 Innovating on Technical and Brand Levels07:24 The Importance of Internal Brand Storytelling08:59 Balancing Internal and External Feedback09:58 Crafting an Authentic Brand Story11:39 Insights from'The Power of Differentiation'13:09 Strategies for Engineering-Driven Businesses14:15 Creating Emotional Connections with Clients15:33 The Role of Customer Experience17:19 Internal Branding as a Competitive Advantage18:29 Defining Innovation in Branding---Support the Show:· Fuel the podcast: https://iferia.nestuge.com/supportme· Subscribe and leave a review!· Share with technical founders and leaders in your networkWant to Be a Guest on The Iferia TechCast?· Reach out to Ezekiel on PodMatch· PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

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