How does a company become a leader in the hydrogen wellness space by defying industry norms? Josh Carr, CEO of Echo Water, reveals how he replaced a best-selling product with a superior one that delivers twice the hydrogen, all while moving the entire supply chain out of China pre-tariffs to save millions.In this episode, you’ll discover:· The real story behind retiring a best-selling product and the customer-centric leadership it required· How a proprietary bottle now generates twice the hydrogen of its predecessor, making it a market leader· The strategic foresight to move manufacturing out of China before tariffs hit—and the complex execution involved· Why top "alkaline water" brands contain zero hydrogen and what that says about industry hype· His philosophy on balancing long-term brand building with the pragmatic need to "pay the bills"For entrepreneurs, product developers, and anyone skeptical of wellness marketing.Connect With Josh Carr:· Website: https://echowater.comChapters:00:00 Introduction to Echo Water and Hydrogen Wellness01:15 The Science Behind Hydrogen Water05:03 Debunking Misconceptions About Hydrogen Water07:41 Sustainability and Environmental Impact09:47 The Wellness Industry's Hype and Reality11:51 Transparency in Business Practices14:42 Bold Leadership Decisions18:35 Product Innovation and Improvements19:08 Supply Chain Management and Strategic Moves22:23 Balancing Science and Consumer Appeal24:48 Crisis Management and Resilience28:38 Advice for Founders in a Noisy Market32:07 The Role of Innovation in Wellness34:11 Where to Learn More About Echo WaterSupport the Show:· Fuel the podcast: https://iferia.nestuge.com/supportme· Subscribe and leave a review!· ShareWant to Be a Guest on The Iferia TechCast?· Reach out to Ezekiel on PodMatch· PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

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