Listen "What happened to briefing?"
Episode Synopsis
Everybody agrees that a great brief is a great idea, but it seems that few people are happy with the briefs they are writing, receiving or approving. This episode explores the current state of briefing and asks if there is a better way to capitalize on today's climate. Nick is joined by LinkedIn star Tom Goodwin, Zenith and Moxie CEO, Sean Reardon, and Moxie ACD Brandon Hampton. Plus additional contributions from Lori Hamilton, Nancy Vonk and Steve Harrison.
More episodes of the podcast The Idea
Thinking
20/08/2020
How digital will change advertising. Again.
13/08/2020
How advertising will recover from Covid19
16/06/2020
Covid19. What's changed? What's next?
17/04/2020
How to sell - and buy - ideas
10/04/2018
Diversity is a talent issue
07/11/2017
Have Award Shows jumped the shark?
17/10/2017
Who needs Creative Directors?
08/09/2017
Have Ideas Changed?
23/08/2017