Join Wendy Coulter and marketing strategist Hanna Jernigan as they interview Colin McIntosh, founder and CEO of Sheets and Giggles. Discover how Colin has leveraged the Hummingbird Effect—small branding and marketing innovations leading to significant business successes. Colin shares stories about giving back to the community during COVID-19, the importance of staying true to your brand archetype, and the value of being adaptable in your business strategies. Colin also offers insights on building a strong company culture, the impact of direct communication with customers, and practical branding advice for startups. Whether you're an entrepreneur or an established business leader, this episode is packed with actionable takeaways to help you unlock the hidden power of your brand.00:00 Introduction to Brand Power00:13 The Hummingbird Effect01:08 Guest Introduction: Colin Macintosh01:52 Fun Facts and Achievements05:44 Personal Insights from Colin07:45 The Hummingbird Effect in Action09:35 Impact of COVID-19 on Business11:42 The Good Morning America Breakthrough15:49 The Ripple Effect of Giving Back21:34 Team Dynamics and Culture Shift24:52 Reinforcing Company Culture25:51 Understanding Customer Preferences27:51 The Birth of Sheets & Giggles29:58 Embracing the Jester Archetype31:26 Navigating Workplace Dynamics39:32 Branding and Marketing Insights44:18 Final Thoughts and Contact Information

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