ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "E21 - Stop focusing on just ONE PLAYER when promoting your podcast"
Episode Synopsis
EPISODE 21 - Stop focusing on just ONE PLAYER when promoting your podcast - Expand your podcast reach beyond Apple. Don't ignore potential new listeners that do not have access to our use Apple Products! Be Everywhere!
A challenge for all podcast hosts... please stop sending your listeners to player apps that they do not use. Don't neglect your other listeners!
According to Google, our European listeners are not primarily Apple/iOS users - therefore, if we only shout out Apple at the end of each of our episodes we are only speaking to 32% of listeners in Europe - 67% will check out and feel as if they are not apart of the group and that you are not speaking to them!
Embrace your entire audience and don't make anyone feel as if they are not part of your community by asking them to go and do something they can't or don't want to do!
Mobile Operating System Market Share in Europe - July 2022
Android 67.09%
iOS 32.02%
Samsung 0.81%
Instead of sending them to 1 single platform, try instead to send them to your own page. Your own website is best - if you are looking for a hands free option, try Podpage!
Try Podpage! We have all of our podcasts hosted there. With your RSS Feed address, Podpage will create a beautiful site for your listeners - send your community to your Podpage instead.
___
http://howtopodcast.ca/
Have a podcast and need a great website? Try Podpage!
A challenge for all podcast hosts... please stop sending your listeners to player apps that they do not use. Don't neglect your other listeners!
According to Google, our European listeners are not primarily Apple/iOS users - therefore, if we only shout out Apple at the end of each of our episodes we are only speaking to 32% of listeners in Europe - 67% will check out and feel as if they are not apart of the group and that you are not speaking to them!
Embrace your entire audience and don't make anyone feel as if they are not part of your community by asking them to go and do something they can't or don't want to do!
Mobile Operating System Market Share in Europe - July 2022
Android 67.09%
iOS 32.02%
Samsung 0.81%
Instead of sending them to 1 single platform, try instead to send them to your own page. Your own website is best - if you are looking for a hands free option, try Podpage!
Try Podpage! We have all of our podcasts hosted there. With your RSS Feed address, Podpage will create a beautiful site for your listeners - send your community to your Podpage instead.
___
http://howtopodcast.ca/
Have a podcast and need a great website? Try Podpage!
More episodes of the podcast The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for Podcasters
E524 - I Do What I Want in My Podcast, Authorship and Podcasting With CO-HOST - Hollis Jo McCollum
17/12/2025
E523 - Please STOP Listening to My Podcast - Inaction is getting in your way, Sart Your Podcast
15/12/2025
E520 - Comparing Your Show To A Top Podcast is Not Fair to You or to Your Audience - Please Stop
08/12/2025
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