Turning the Power of Mindset into Action, The Performance Paradox, with entrepreneur Eduardo Briceño. He explains that if all we do is perform at a high level, our performance suffers. To improve, we have to go beyond the known. To grow as a person and a business owner and entrepreneur. Show notes page: https://www.thehowofbusiness.com/488-eduardo-briceno-performance-paradox/ Eduardo shares his experiences and knowledge from his own life and his new book "The Performance Paradox: Turning the Power of Mindset into Action", to help us develop greater purpose, joy, growth, and impact through our small businesses and in our lives. "The Performance Paradox" has been selected as a "must read" by The Next Big Idea Club, curated by Susan Cain, Malcolm Gladwell, Adam Grant, and Dan Pink. Eduardo Briceño is a global keynote speaker and facilitator who guides many of the world's leading companies in developing cultures of learning and high performance. Earlier in his career, he was the co-founder and CEO of Mindset Works, the first company to offer growth mindset development services. His TED Talk, How to Get Better at the Things You Care About, and his prior TEDx Talk, The Power of Belief, have been viewed more than nine million times. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com  

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