Representing youth voice within campaigns with Lyndsay McDade, Fearless

29/04/2025 23 min Temporada 6 Episodio 52
Representing youth voice within campaigns with Lyndsay McDade, Fearless

Listen "Representing youth voice within campaigns with Lyndsay McDade, Fearless"

Episode Synopsis

This episode we speak with Lyndsay McDade, Fearless Scotland Manager at Crimestoppers, the charity offering support to 11-18 year olds to raise awareness of issues relating to crime as well as providing anonymous ways to report it. A partnership with Police Scotland and the Scottish Government led to a campaign to tackle the rise in sextortion tacking children and young people, a large proportion of which are male.  
Connect with Lyndsay on LinkedIn and here’s more about Fearless
Find out more about their Sextortion campaign here
Things Lyndsay talks about

The importance of not assuming anything around understanding of a topic, including the language used
Co-creation that is continued throughout a process (i.e. not just asking for input then stopping), seeing that through to results and impact
Making the process enjoyable for young people, bring food, pay for time!
Getting ‘out there’ and connecting with communities; building real life connections with groups and organisations working with key audiences and/or topics related to your work

Recommendations

Young Scot for their excellent youth content
Centre for Social Justice and their report Lost Boys
CLD Talks for their podcast on local activity in Scotland
The British Transport Police on TikTok