The idea for today’s episode was born from my own struggle with Instagram.  Quite honestly, I really embrace the DoLess philosophy and I chose to focus on one social media platform that I was good at for over 5 years (which was Facebook). And I built a multiple 6-figure online business using just ONE social media platform. At the end of 2020, I knew that I wanted to spread my wings a bit and grow beyond what I could on my personal Facebook page. So I started to post consistently (and horribly) on Instagram. Several months ago, one of my team members told me she thought I really should get on TikTok, but I was like NO. NO. and NO. I still don’t wanna be on TikTok, but I’ve come to terms (with Molly Cahill’s help) with the fact that the way I was creating content had become outdated. I was still creating a lot of long-form content, even though the world is now consuming videos in 15-second increments. Now, before you freak out and think this episode is going to give you a never-ending to-do list on social media, hang with me. In this conversation, Instagram Expert Molly Cahill will give you her best, most simple tips for bringing new patients and clients to your practice via IG. So come dive in with us!IN THIS EPISODE ABOUT USING INSTAGRAM TO BRING NEW PATIENTS OR CLIENTS TO YOUR PRACTICE, WE COVER:Why I was so resistant to using Reels on Instagram and what Molly told me that changed my mindWhy Molly laughs when asked what gets the most engagement on InstagramHow to use the longer videos you’ve posted over the years to create Reels without having to film anything newWhy you actually shouldn’t come up with new topics and new ideas for your social media posts all the timeWhat to be sure you definitely don’t do when creating Reels as a beginnerThe super simple thing you should include in every IG Story and every Reel you makeThe biggest mistakes that people make when creating ReelsWhy more and more followers and a pretty grid are actually NOT important for your business’s bottom lineRESOURCES AND LINKS MENTIONED IN THIS EPISODE:Check out Molly’s Facebook group HERE. Connect with Molly on Instagram @mollyacahillIf you’re a hands-on practitioner who wants to make $5K+/month more with an online course or program so you can stop squeezing appointments on your schedule, take my free class HERE.

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