Abstract: This article explores the key dimensions that differentiate design thinking from traditional management approaches and their practical implications for innovating during times of uncertainty. Design thinking adopts a human-centered, experimental, and integrative framework centered on empathy, reframing problems, rapid prototyping, and cross-disciplinary collaboration. Across eight dimensions including orientation to users versus the firm, risk-taking versus optimization, and embracing ambiguity versus certainty, design thinking equips organizations with a methodology and mindset well-suited for addressing 'wicked problems' in complex, fast-changing environments. Supported by academic literature and practitioner examples, this brief argues that design thinking provides a powerful means for organizations across sectors to not just react to challenges but shape our future through innovation.

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