Vitaly Pecherskiy is the CEO and Co-Founder ofStackAdapt.StackAdapt is a digital advertising platform specializing in native, display, video, connected TV, audio, in-game, and DOOH advertising.Takeaways - Vitaly's time at AdParlour, Hussein Fazal's (Super.com Co-Founder) first company.- Bootstrapping StackAdapt early days.- Capital efficiency has been a core principle for StackAdapt's growth.- Maintaining a startup culture even as the company scales.- PMF is an ongoing evolution, not a one-time achievement.- Thoughts around decision-making.- The impacts of AI on advertising.- Motivation and competition drive Vitaly and his co-founders.- Co-Founder relationships.- How leadership roles change.- Find focus amidst rapid growth within the business.- The desire to build StackAdapt into a household name.Chapters00:00 The Genesis of StackAdapt03:51 Evolution of the Advertising Industry05:49 Bootstrapping and Capital Efficiency11:42 Scaling Leadership and Company Culture17:52 Maintaining Startup Energy in Growth20:19 Customer Evolution and Product Market Fit22:31 The Impact of AI on Advertising25:12 Shifts in Decision Making and Growth28:34 Personal Motivation and Competitive Spirit30:51 Adapting Leadership Roles Over Time34:09 Trends in the Advertising Space37:56 Focus Amidst Growth41:44 Building a Household Name43:35 Quickfire Round: Insights and ReflectionsKeywordsStackAdapt, advertising industry, capital efficiency, company culture, AI in advertising, product market fit, leadership, growth strategies, motivation, decision making

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