Oban MacTavish is the Co-Founder and CEO of Spade.Spade is the only transaction data enrichment solution backed by real data. They leverage their vast first-party data network to bring instant clarity and context to every purchase and payment—with precisely matched merchant, category, and geolocation details that empower you to build the next generation of financial technology.Chapters- Oban's First Founder Experience with Hubly- Understanding Merchant Intelligence and Data Quality- Fraud Detection and Prevention Strategies- The Role of Rewards and Consumer Trust- Fintech Tailwinds and Market Opportunities- Building in an Ambiguous Data Landscape- AI's Impact on Fintech and Data Quality- The Value of Data in Modern Business- Understanding Customer Needs and Sales Strategies- The Y Combinator Experience and Early Customer Engagement- Insights on Fundraising and Investor Relationships- Building a Lean Team and Remote Work Dynamics- Navigating the US Market as a Canadian Startup- Identifying Your Strengths and Delegating EffectivelyChapters00:00 The Genesis of Hubly and Founding Experiences02:48 Transitioning to Spade: Lessons Learned06:05 Understanding Merchant Intelligence and Data Quality08:53 Fraud Detection and Prevention Strategies11:57 The Role of Rewards and Consumer Trust15:06 Fintech Tailwinds and Market Opportunities17:56 Building in an Ambiguous Data Landscape20:56 AI's Impact on Fintech and Data Quality24:27 The Value of Data in Modern Business26:22 Understanding Customer Needs and Sales Strategies30:38 The Y Combinator Experience and Early Customer Engagement32:38 Insights on Fundraising and Investor Relationships36:10 Building a Lean Team and Remote Work Dynamics38:36 Navigating the US Market as a Canadian Startup40:57 Identifying Your Strengths and Delegating Effectively44:58 Making Critical Decisions and Self-Care47:55 Coping with Challenges and Seeking SupportKeywordsSpade, fintech, data quality, fraud detection, merchant intelligence, rewards, consumer trust, AI, startup experience, data value, customer engagement, sales strategies, Y Combinator, fundraising, lean teams, remote work, Canadian startups, decision making, self-care

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