Lisa Mattam is the Founder and CEO of Sahajan. Sahajan blends the power of Ayurveda, an integral part of Lisa's South Indian heritage, with clinical science to create clean skincare products.
In this episode, we discuss...

What "clean beauty" means
How to start a skincare brand from ideation, manufacturing and distribution
Launching with one product versus launching a collection on day one
Their three-year 200,000 hotel room global deal with JW Marriott for the Ritz-Carlton, Marriott, St. Regis, and W Hotels properties and why these partnerships are so powerful
Marketing strategy from micro-influencers to large publishers like Elle
Designing a pricing strategy
Post-purchase customer experience and how to design that
Going from 8 years of bootstrapping to raising a round and how that changes things

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