Jenny He is the Founder & General Partner of Position Ventures.

Position Ventures invests in early-stage startups and positions them for success by helping founders nail their positioning and communications strategy. They help you tell your story so you can hire, fundraise, and partner with the best talent in the world.

Takeaways

Joining Square and meeting Jack Dorsey
Her angel investing journey
Working at Expa (Garrett Camp's FO and VC)
Raising Fund I from great LPs like Tiger Global and Bain Capital Ventures
Focusing on positioning and what positioning means
How do to position your startup effectively
Why positioning is so important, especially in today's noisy tech space
PR strategies that work in today's market and misconceptions around PR
Building relationships with LPs
Scaling value add as a solo GP
Why is saying nothing is a strategy
How to do stealth as a strategy effectively


Chapters
00:00 Jenny's Unique Career Path
03:17 The Power of Positioning and Communications
06:14 From Square to Expa
09:24 PR Strategies and Misconceptions
14:35 Starting Position Ventures
16:17 Building Relationships with LPs
18:08 Scaling Value Add as a Solo GP
20:07 Investing in Early Stage Founders
23:31 Navigating the Solo GP Journey
24:57 Finding and Supporting Founders
26:28 Building Relationships with Investors
28:30 Timing of Communications and PR
29:52 Shifting Positioning and Rebranding
31:27 Supporting Portfolio Companies
32:34 Dealing with Hard Times

Keywords
Jenny He, Position Ventures, career path, Ivy League, US tech industry, Square, Expa, angel investing, venture fund, positioning, communications, PR strategies, long-term relationships, portfolio companies, Jack Dorsey

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