Gregory Macdonald is the Founder and CEO of Bathorium.

Bathorium was founded on the concept of benefits based on bathing; bath soaks that invigorate, restore and rejuvenate the end user. From day one this Canadian company's mandate is to create a truly memorable bath experience focusing on the bathers' well-being.

Takeaways

Bathorium was inspired by a transformative bath experience in Italy
The company started in local markets
Sourcing quality ingredients
A feature on Good Morning America propelled their growth
Channels, DTC, wholesale and more
Thinking behind product offerings
Pricing strategies and positioning
The importance of brand
Buying out his co-founder
The second decade of the brand


Chapters
00:00 The Genesis of Bathorium
05:01 Sourcing Ingredients and Building a Supply Chain
10:14 Pivotal Moments in Bathorium's Journey
15:26 Navigating Channels and Market Strategies
22:07 The Impact of Pricing and Brand Positioning
28:06 Looking Ahead: The Second Decade of Bathorium
34:38 The Role of Mentorship in Business

Keywords
Bathorium, entrepreneurship, clean beauty, wellness, product sourcing, market strategy, co-founder dynamics, brand positioning, mentorship, retail partnerships

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