Charlie Grinnell is the Co-Founder and CEO of RightMetric. RightMetric is a subscription-based research and insights provider that helps marketers create and refine a digital strategy that is more effective by being informed by evidence. Through their proprietary methodologies, they identify channel, content, and tactical whitespace opportunities using audience and competitor data.

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In this episode, we discuss...

Dropping out of UBC
Learnings from working at Arc'teryx, Red Bull and Aritzia
Genesis story behind starting RightMetric
How they landed their first customer
Why you need to look within your industry for information and outside your industry for inspiration
The biggest trends he is seeing in marketing
Thoughts on copying, inspiration and how to use it effectively
Why human psychology is so important in marketing
How they have structured RightMetric with team size and remaining bootstrapped

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