Amrita Gurney is a Fractional CMO.

Amrita supports Seed to Series B stage startups as a fractional marketing leader. She has been a marketing leader at Audiobooks.com, CrowdRiff, Float and many more.

Takeaways
- Building challenger brands.
- What makes a successful challenger brand.
- Most founders don't know how to hire marketers.
- Developing a deep customer understanding.
- What Brand truly means.
- Brand Strategy.
- Building awareness for startups.
- Alignment between the CEO and marketing.
- Marketing requires a different mindset beyond just driving leads.
- Cutting through noise is a significant challenge for marketers.
- Creative content messaging standards are rising.
- Video content remains underutilized in B2B marketing.
- Founder-led marketing.
-Scaling the marketing function + team.
- Amrita's fractional work.

Chapters
00:00 The Journey of a Marketer
06:32 Choosing the Right Companies to Work With
13:08 Foundational Marketing for Early-Stage Startups
19:43 Misconceptions About Brand
27:11 The Power of Founders in Marketing
34:02 Adapting to New Marketing Platforms
40:08 Finding the Right Marketing Fit

Keywords
marketing, challenger brands, startup marketing, brand strategy, B2B, B2C, marketing mistakes, early-stage startups, brand building, leadership alignment, marketing strategies, brand building, fractional marketing, content creation, B2B marketing, founder influence, marketing leadership, adapting to change, effective communication, industry trends.

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