Aidan Vaandering is the Co-Founder of Reserv Labs.

Reserv is the yerba mate based focus + productivity drink made for the modern consumer.

Takeaways

Aidan's sales skills from Shopify and how they help as a founder.
The branding and positioning of Reserv in a crowded market.
Nuances with Red Bull, Monster and other energy products.
Understanding customer rituals and where Reserv fits in.
How new rituals can drive product adoption.
Starting with DTC and how you can scale to $100M+ in revenue on DTC alone.
Reserv's subscription model.
Figuring out taste and ingredients for Reserv.
"Scrappy Marketing".
Vancouver's often-overlooked CPG scene, is full of numerous success stories.


Chapters
00:00 From Sales to Startup: A Founder's Journey
03:03 The Genesis of Reserv Labs
08:45 Branding and Positioning in a Crowded Market
11:48 Understanding Customer Interaction and Rituals
15:42 Direct-to-Consumer Strategy and Subscription Model
20:30 Ingredient Selection and Product Taste
30:35 Market Expansion and Customer Density
33:58 Marketing Strategies: The Scrappy Approach
39:55 Networking in Vancouver's CPG Scene
40:03 Personal and Professional Excitement Ahead
44:05 Balancing Life as an Entrepreneur

Keywords
entrepreneurship, branding, direct-to-consumer, product development, marketing strategies, customer interaction, subscription model, Vancouver CPG, sales experience, startup journey

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