Your Brand Is Not Just Your Logo: A Maker’s Guide to Real Marketing

The Handcrafted Podcast: The Business of making things
19/05/2025 12 min
Your Brand Is Not Just Your Logo: A Maker’s Guide to Real Marketing

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Episode Synopsis

Most makers think branding means a cool logo and a few Instagram posts. But your brand is what people say about you when you're not in the room. In this episode, we’ll unpack what branding really means for your woodworking business, how to build trust and recognition, and simple ways to show up consistently—even if you hate marketing.Join the Network

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