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Listen "Episode #28: Sander Buitelaar, Product Marketer & Sales Enablement Expert"
Episode Synopsis
In this episode of The GTM Pack podcast, we interview Sander Buitelaar, Product Marketer & Sales Enablement Expert based in the San Francisco Bay Area.
In this conversation we dig into product marketing related topics such as:
💡 Why helping the sales team is one of product marketing's key responsibilities
💡 What sales enablement looks like from the eyes of a product marketer
💡 How sales collateral maps to stages in the sales cycle
#productmarketing #pmm #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
In this conversation we dig into product marketing related topics such as:
💡 Why helping the sales team is one of product marketing's key responsibilities
💡 What sales enablement looks like from the eyes of a product marketer
💡 How sales collateral maps to stages in the sales cycle
#productmarketing #pmm #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
More episodes of the podcast The GTM Pack Show
Episode 146: The “Invisible Pipeline” Is Real: Move Customer References to the Top of Funnel
29/09/2025
Episode 142: How Product Marketers Can Own Pricing Strategy and Earn Their Seat at the Table
26/08/2025
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