Episode 121: Product Marketers & ABM: Personalization, Challenges & Strategy

The GTM Pack Show
08/03/2025 20 min Temporada 1 Episodio 121

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Episode Synopsis

In this episode of #TheGTMPack podcast, we interview Daniel Viana, Senior Product Marketing Manager at Applyboard, based in Toronto, Canada.In this conversation, we dig into:💡 How Product Marketers Drive ABM Success – Aligning messaging, ICP definition, & sales enablement.💡 Personalization at Scale – How PMMs shape tailored content and campaigns for key accounts.💡 Breaking the ABM Stigma – Addressing GTM challenges & positioning ABM as a growth driver.& more!#B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #ABM

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