In this episode, Marty is joined by Keith Bowman of McHale Landscape Design who shares what the McHale team does to find new clients, build strong client relationships, find and retain team members, install and maintain award-winning properties, and keep their business running as smoothly as possible.
Field Trips with NALP
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00:00 - Introduction & Welcome
01:27 - Meet Keith Bowman from McHale Landscaping
01:53 - History & Growth of McHale Landscaping
03:12 - McHale’s Unique Operations and Facilities
05:42 - Customer Service and Competitive Advantage
08:40 - Marketing and Networking Strategies
14:30 - Employee Retention and Career Development
20:12 - Family Dynamics in Business
22:53 - Balancing Family and Business
24:22 - Leveraging Subcontractors for Success
26:52 - Protecting Pricing in Landscape Design
30:50 - Efficient Morning Rollouts
36:04 - Equipment Used & Theft Prevention
41:10 - Award Winning Work & Company Culture
43:37 - Challenges at McHale and Authenticity
44:49 - Conclusion & Field Trip Invitation
 
Show Notes: 

People are the competitive advantage: Empower employees with entrepreneurial opportunities within the company. Create "little businesses stacked on top of each other" where team members take ownership. "I believe our competitive advantages are people. And just empowering people... the McHales have given people the ability to kind of go out and make mistakes."
Customer service isn't overhead: Exceptional service doesn't require additional equipment costs but drives referrals and long-term relationships. "Customer service doesn't add overhead. If you wanna build up your team's customer service, you're not adding a truck payment."
Protect your pricing: Understand true costs and maintain appropriate margins. Compete on value, not price alone. "The number one thing... is protect your pricing... There's a lot of work that goes into landscape design building."
Family business done right: Having 37 families with multiple employees creates stability. Treat family members as employe...

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