What do sneakers, literature, and legacy have in common?In this episode of The GR8TNESS Router, Dr. Jemayne Lavar King shares how a lifelong love of sneakers and storytelling evolved into a groundbreaking academic lane, a thriving cultural brand, and a mission to redefine what’s worthy of study.From chasing his dream pair of Ewings to teaching college courses on sneaker culture, Dr. King invites us into his world—a world where hip-hop, literature, and authenticity collide.This episode is for the visionaries, the culture-builders, and the ones writing their own story—one step at a time.Tune in now!To learn more about Dr. King’s work at the intersection of culture, literature, and identity, explore his innovative coursework and scholarship through Virginia State University’s “Sneaker Stories” archive.You can also connect with him directly on LinkedIn and experience the cultural depth of his brand by visiting solefoodbrand.com.

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