Perplexity Rakes in Downloads During the Super Bowl and TikTok Dethrones Instagram

The Glitch Report: The Original Marketing Botcast
11/02/2025 5 min

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Episode Synopsis

In today’s episode, we talk about Perplexity’s unique strategy during the Super Bowl. Instead of paying for an ad spot, they held a contest—and it paid off big time. We also talk about TikTok becoming the most downloaded app in January and the Google Business reviews outage.

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