Meta’s AI-Powered Ads Are Increasing ROI and Google Expands AI Overviews

The Glitch Report: The Original Marketing Botcast
02/05/2025 5 min

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Episode Synopsis

In today’s episode, we talk about a stat shared in Meta Q1 earnings report: Their AI-enabled Advantage+ ad products are driving a 22% increase in ROI. We also discuss news that Google is expanding AI Overviews to a number of different industries and how Threads has reached 350M active users.

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