Brands are Hiring “Silver Influencers” and Google Responds to Concerns About AI Mode

The Glitch Report: The Original Marketing Botcast
24/03/2025 5 min

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Episode Synopsis

In today’s episode, we talk about a trend that’s seeing brands hire Gen X and boomer influencers to appeal to older demographics. We also discuss Google’s response to criticisms of their AI mode and a new creative model being developed by OpenAI.

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