This week we're joined by Michael Apter, owner of one of Scotlands' best-known card and gift stores, Paper Tiger. Join us as we learn about the 40-year-old history of Paper Tiger, how they discover and meet new suppliers, and how they plan to celebrate 2022, the Chinese year of the Tiger with a huge fundraising campaign.-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Michael ApterPaper TigerHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Gift of the YearThe Giftware AssociationPaper Tiger 

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