Today we’re joined by the inspirational Morena Fiore, founder of Kodes - designer, retailer and wholesaler of an amazing range of unique, handcrafted jewelry, including Gift of the Year finalist product, an aromatherapy essential oils diffuser bracelet. We learn all about the origins of Kodes and Morena’s hands-on, risk free approach to launching, marketing and growing her business. You’ll also enjoy a bit of a marketing tangent, as Morena and I tap into our marketing knowledge to give some great tips and advice for self-marketing your business.-----------------------Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Morena FioreKodesHost; The Gift-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  KodesGift of the YearThe Giftware AssociationAlex RyanMarketing 101

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