Be the go-to expert in your niche. Join the Expert Engine Priority List here.If you're spending hours on social media but not seeing real results, this episode is going to change how you think about marketing.In this episode of The GenXpert Show, I’ll show you how to stop creating random posts that go nowhere—and start building a thought leadership system that works even when you're slammed serving your clients.You’ll learn:-How to connect short-form and long-form content so they actually generate leads- The 4 ingredients your posts need to drive ROI (without posting more often)-How to leverage AI so you can actually HAVE TIME to create the content that will make you the go-to in your nicheHere’s the thing: likes and comments don’t pay the bills. But when your social media and long-form content (like podcasts, blogs, or newsletters) are strategically aligned, they compound to build trust, credibility, and inbound leads.If you’re ready to position yourself as the go-to expert in your niche and finally see a return on the time you’re spending online—this episode is your roadmap.EPISODE HIGHLIGHTSThe Real Cost of Social Media — 1:364 Ways to Increase Social Media ROI — 1:58 Connecting Social & Long Form Content — 5:51How Social Media Fits in Your Business — 6:53Using AI to Save Time — 9:32AI Tools & Workflow Tips — 9:44Your Social Media Audit — 11:19Checklist for Effective Posts — 12:15RESOURCESGet the FREE Hot Take Brand Booster GPT https://programs.laurazavelson.com/hottakebrandboosterIf this episode was helpful, I’d love it if you could leave a review and share it with a friend! 🔔 Subscribe for weekly strategies on how to get off the roller coaster client-cycle by becoming the go-to expert on your niche.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠

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