Know, Like, Trust. You’ve heard it before. For coaches, consultants and experts this is the whole point of social media. To make a connection and start forming a relationship that will lead to new clients.But what does know, like, trust actually look like in 2025? Because people who buy coaching and consulting have gotten a lot more sophisticated. So how can we communicate that we’re authentic and here to help?Grab the free Thought Leadership Content Generator here.You’ll learn:The origin of the “Know Like Trust” principle—and why it matters more than everHow to audit your content using my Know-Like-Trust ScorecardWhat kind of content most service providers create TOO MUCH ofWhy “vibe posts” (my secret ingredient) are the hidden key to turning followers into clientsIf you’re a GenX coach, consultant, or expert ready to stop posting just to put something out there and start creating content that actually converts—this episode is for you.Whenever you're ready, here are 2 more ways I can help you build your business:1.💰 ⁠Watch this quick video⁠ to get the inside track on how you can make ANY coaching or consulting niche more profitable. 2. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting businessCONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠InstagramIf this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

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